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© semangart 2016

Double Fresh

Double Fresh is a fruit drink concentrate brand that’s established in 2002 by PT. Suba Indah. They wanted to announce the features of their new product variety, the orange-flavored drink, through a 15” television commercial.


Their target audience was kids that favor drink sweet drinks such as syrups, so the overall advert was made accordingly to this context.


Our unpublished work for this brand includes the making of a television commercial. We also covers the production of properties behind the shoot and the overall editing. We chose the clay characters and stop-motion video alternative for this project as an approach towards the target audience, which were kids.


Clients Double Fresh

Year 2013

Director Dimas Angkling

Producer Nisa Arby

DOP Rama Florenza

Art Director Mbeque

© semangart 2015